Marketing Green Building Services free ebook

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Book title: Marketing Green Building Services: Strategies for Success
By: Jerry Yudelson
Publisher: Architectural Press
ISBN: 0750684747
Edition: October 2007
Book type: PDF
Pages: 313
File size: 6 MB
eBook title: Marketing Green Building Services free download pdf ebook

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About the book:

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace.
With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned – how to market and sell green buildings and green developments in a highly competitive marketplace.

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